EMPIRE Coffee:
Award-winning Roasted Coffee
Client
EMPIRE (Award-winning Roasted Coffee)
Service
Marketing Data Analysis & Strategy
Share
Introduction
Empire is the first specialty coffee company in Qatar, established in 2016. We used the latest trends in e-commerce to craft an effective marketing and design strategy for their unique brand identity. My role as a Marketing Data Analyst involved analyzing data to support the company’s marketing efforts and providing insights for better business decisions, ultimately increasing revenue and optimizing marketing campaigns. Additionally, we focused on the possibility of internationalization in the GCC, UK, and Europe, Our focus was to enhance their online presence and make more sales. We managed the launch of advertising campaigns, email marketing, and integrated chatbots for product personalization to order taking.
Challenges
To support Empire’s growth and establish its position in the competitive coffee market, we faced several challenges:
- Building Brand Awareness: Developing a strong brand identity and increasing visibility in a saturated market.
- User Engagement: Creating engaging content and strategies to connect with customers and encourage repeat business.
- Seamless E-Commerce Integration: Ensuring a smooth user experience across the website and app for effective online shopping.
- Effective Marketing Strategies: Implementing targeted advertising campaigns that resonate with the brand’s audience.
- Technology Integration: Integrating chatbots and other tools to enhance customer interaction and streamline order processing.
Elevating Empire Coffee: A Data-Driven Approach to eCommerce Success
To position Empire as a leader in the specialty coffee market, we developed a multifaceted e-commerce strategy that aligned with the brand’s vision and customer needs. Our approach included a visually engaging website design, seamless app integration, and targeted marketing campaigns grounded in data analysis. We aimed to increase Average Order Value (AOV) and Customer Lifetime Value (LTV) while enhancing the online shopping experience.
Results
31.2
Return On Ad Spend (ROAS)
Our targeted advertising campaigns achieved an impressive ROAS on Facebook and Instagram.
29,525%
Increase in Online Sales
Our marketing efforts and the COVID-19 lockdown situation led to a remarkable increase in online sales.
07
Figures in Revenue
Our efforts supported Empire in reaching 7 figures in revenue, solidifying their position in the market.
Conclusion
By implementing innovative design solutions, targeted advertising, and advanced analytics, we supported Empire, as a team, in achieving impressive growth, including a remarkable increase in online sales. This project not only highlighted our capabilities in enhancing brand visibility and customer engagement, but also finding future expansion opportunities like using AI for chatbots in eCommerce field.